मुच्ची

The Mucchi/MUCH-ee/

हर शहर की एक मीठाई.
One sweet from every town. Curated for tiny explorers.

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Idreamt my daughter asked me for The Mucchi chocolate. I drove. I arrived too late. The factory was shut, the workers walking home. I couldn't bring her the treat.

The Mucchi is the version of the dream where I got there in time — and so did all the other parents.

What's in the box

Curated

हाथ से चुनी हुई

We drive to halwais, taste, argue, taste again. Only one sweet from each state makes the box.

Story-card included

हर मीठाई के साथ कहानी

Every box ships with a hand-drawn postcard telling the kid where the sweet was born, and why that town is famous for it.

One state, every month

हर महीने, एक नया शहर

Mysore in May. Agra in June. Kolhapur in July. India is enormous; the box keeps moving.

Season 1 · the route

Four states. Four sweets. Four stories.

Mo. 1

Mysore Pak

Karnataka

Mo. 2

Agra Petha

U. Pradesh

Mo. 3

Lonavala Chikki

Maharashtra

Mo. 4

Bandar Laddu

A. Pradesh

Address card to me

We're opening with 50 boxes in Bengaluru & Mumbai. Be on that list.

मु

Bharat

Post

No spam. No newsletter you didn't ask for. Just one note when the first box ships.

Made in Indore by a dad who had a dream and decided to chase it.

~ The मुच्ची